2: Website Comparison

On Milwaukee

• Easy to navigate tabs
• Articles, events, neighborhoods, placed, guides, shopping, partners, weekend preview (weekly short articles about daily events)
• Social media links present
• Link to live twitter page shows online media presence

Journal Sentinel

• Has a very newspaper like layout
• Demographic feels 45-55 skewed male
• Top tabs include news, sports, business communities, watchdog (trending articles), entertainment, link to USAToday, obituaries
• Almost monochromatic

Shepherd Express

• Easy to navigate tabs include news, food, music, hemp, a&e, LGBTQ, advice, sports, film, events
• Featured articles rotate on the main page to keep the audience's attention
• 2019 Fall Arts Guide displays calendars for music, theater, dance and visual arts
• Interactive poll

Urban Milwaukee

• Layout feels very cluttered
• All articles on the home page, no variety
• Top tabs include real estate, politics, food & drink, a&e, events
• I just don’t like it

Milwaukee Record

• Top ad is misleading, at first thought I accidentally went to Gruber
• Tabs organized by music, city life, food/drink, comedy, film, arts, sports, podcast, shop, calendar
• Definitely feels more modern
• Using images with a call out quote to get the audiences attention, different tactic
• Tabs include random and recent articles