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2: Website Comparison

9/14/2019

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On Milwaukee
  • Easy to navigate tabs
  • Articles, events, neighborhoods, placed, guides, shopping, partners, weekend preview (weekly short articles about daily events)
  • Social media links present
  • Link to live twitter page shows online media presence


Journal Sentinel
  • Has a very newspaper like layout
  • Demographic feels 45-55 skewed male
  • Top tabs include news, sports, business communities, watchdog (trending articles), entertainment, link to USAToday, obituaries
  • Almost monochromatic


Shepherd Express
  • Easy to navigate tabs include news, food, music, hemp, a&e, LGBTQ, advice, sports, film, events
  • Featured articles rotate on the main page to keep the audience's attention
  • 2019 Fall Arts Guide displays calendars for music, theater, dance and visual arts
  • Interactive poll

Urban Milwaukee
  • Layout feels very cluttered
  • All articles on the home page, no variety
  • Top tabs include real estate, politics, food & drink, a&e, events
  • I just don’t like it


Milwaukee Record
  • Top ad is misleading, at first thought I accidentally went to Gruber
  • Tabs organized by music, city life, food/drink, comedy, film, arts, sports, podcast, shop, calendar
  • Definitely feels more modern
  • Using images with a call out quote to get the audiences attention, different tactic
  • Tabs include random and recent articles
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    Author

    Marlee Fersten has a thing for stickers.

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