Blog Post No.6

For my article, I want to look further into the design and purpose behind Lacey's Hope Project which was integrated by BVK, an advertising Agency located in Milwaukee, Wisconsin. I believe this is a prime example of successful design activism to come out of my city. Not to mention, this campaign had won Best in Show at the 2019 Milwaukee 99 show. 

The propose of the campaign is to raise awareness regarding human trafficking here in Wisconsin. On the homepage of the website, it explains the problem clearly by saying "​Sex trafficking is modern-day slavery and involves the use of force, fraud or coercion to obtain some type of labor or commercial sex act. Minors under the age of 18 engaging in commercial sex are considered to be victims of sex trafficking, regardless of the use of force, fraud, or coercion. The terms trafficking and exploitation are often used together when explaining this horrific injustice." 

Because out intro sentence addresses hidden and apparent influences of art and design within Milwaukee, I thought this topic was perfect - Especially because the issue itself is hidden yet apparent. In the next few days, I plan to reach out to a few of the designers who worked on the project with the questions in the next blog post.

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Lacey's Hope Project

Best in Show