Site Analysis

OnMilwaukee

OnMilwaukee is made up of a few different types of articles. At first glance at the home page it is  largely lists, guides, and rankings for different places and activities in Milwaukee. Just upon opening the website you see Outdoor Drinking Guide, Best Movies on Netflix, Live Music coming to MKE, and more. This is accompanied by articles highlighting local hidden gems, events, and festivals. The website also has its keyword search system (on/anything) which allows viewers to find articles within a certain category. This is different from most other news and entertainment sites, which typically have a series of tabs at the top of the page to choose from. OnMilwaukee only has “guides,” “weekend preview,” and “on/anything.” OnMilwaukee’s keyword system is unique but may be more difficult to use for some readers. 
This article by Molly Snyder describes local boutique Omen. “Omen is woman-owned, LGBTQ+ inclusive boutique that's filled with emo, punk, Goth, witchy and alternative clothing (and more!) from indie shops around the country” (Snyder). Snyder writes this article just in time for the beginning of fall, making it likely to attract the attention of readers. The article includes quotes from the owner, and information about both her and her business. It is also accompanied by photos of the business and some of the products sold there.

Teen Vogue

Teen Vogue is well organized into different categories labeled in tabs at the top of the site, including style, politics, culture, and more, all targeted towards a young adult audience. Their “Top Stories” on the home page are each accompanied by an image, some of which take up quite a bit of space on the screen, making it hard to quickly browse through articles. There is also a lot of negative space between items, adding to that effect.
The articles themselves though include a lot of text and information. This article by Liam Hess talks about Serena Willimas’ recent tennis match, which may be the last of her career. The article gives a detailed "play-by-play" account of the match, and how she eventually lost, though “Williams’s exit from the tournament will be remembered as the most significant on-court moment of this year’s tour, marking the ending of her extraordinary, two-decade-long career as a tennis pro” (Hess). The article then goes on to discuss the reactions of fans and celebrities, linking Tweets and video clips at the end of the article. 

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Rolling Stone

Rolling Stone covers a variety of topics including Music, TV & Movies, Politics, and Pop Culture. Some articles include celebrity interviews, movie reviews, TV recaps, concert coverage, and more. The website is overall well organized, with featured articles taking up more space on the homepage, and others covering a wide range of topics. However the amount of articles readers can view is limited unless they pay for a monthly subscription. 
Rolling Stone has several articles covering different artists and moments from the Taylor Hawkins Tribute Concert on Saturday. This particular article discusses Paul McCartney’s performance of ‘Oh! Darling’ with Chrissie Hydne and Foo Fighters, and includes a video clip. This performance was the first time that McCartney had performed the hit Beatles song live, 53 years after it was originally released. The article discusses Mcartney’s performance, as well as highlighting other artists that performed at the concert.

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