Current Thinking on Article:
Currently I am still thinking that I want to explore Local Businesses in Milwaukee, in which their design and branding has also been locally sourced. I would love to interview some graphic designers from local agencies (possibly including some MIAD students/alumni that work at these agencies.) I want to ask about what may have inspired them, and how they think that the design fits within the community of Milwaukee. I already am familiar with a few agencies that have done design work for a lot of local restaurants / little shops around town.
I plan on researching a bit more about local businesses here in Milwaukee, and what they may have in common, what people like about them, and why they are successful. And I have a feeling the identity design and branding done for them will have a big part in that.
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Fourth year graphic design student at Milwaukee Institute of Art and Design