1. Name, Location, and professional title or occupationNate Panetti
Designer / Animator
2. What local business/businesses have you done design work for?
Belair, Blue bat, Smoke Shack, Onesto, Cafe Centraal, Cafe Benelux, Cafe Hollander, War Memorial, and others.
3. What was the inspiration for the design(s)?
It all depends on the client and objective. For and example I’ll talk about Belair. When we are designing for them, we try to follow a certain order for everything we do. We use the same color scheme, lightly toned photography, and minimal social formats. The inspiration for Belair comes from the rebrand we did recently to help the brand appear fresh and tasteful while also hinting at retro hispanic design.
4. How do you think this design fits into the community?
To me, the best designs of Milwaukee are the modern takes on brands to make them look retro. By using retro assets for Belair, we are able to make design that looks appealing to the mid 20s demographic.
5. How does this design set itself apart from other local businesses?
While there are many mexican restaurants in Milwaukee, many of them have design that is unpleasant and not reflective of their quality of food. Belair is a very well established restaurant that brings a fun and fresh attitude to all customers. The design helps reflect their atmosphere and overall experience, in order to bring locals in more frequently.
6. Do you think Identity design has anything to do with the popularity/success of the business, and why?
I think Identity design is extremely important for the success of any business, and in this cause it was a huge cause for the popularity. Belair already had a fun branding and quite a few loyal customers, so we already had a good starting point. By forming this identity into something more refined and classy, the brand is now reflective of the products being served.
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Fourth year graphic design student at Milwaukee Institute of Art and Design