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Third Interview: 1. Name, Location, and Professional title or occupation
Kimberly Dunn Stone Creek Coffee, Milwaukee, WI Design Manager 2. Is the design work for your business mainly sourced in house, or externally? Our design work is done entirely in-house. 3. Do you feel like the design captures the voice of your brand? Please explain Yes. One of the things we like to push is “serious play.” We work hard, but we also play hard and we want our design to reflect that. 4. Do you think your business fits into the community of Milwaukee, and how so? Yes. We are Milwaukee born & bred. We wouldn’t be here if the community didn’t embrace us. 5. How do you think your business stands out among others? Our motto is we are coffee geeks, who never stop learning, creating remarkable care. I believe this sets apart because we dive deep into everything we do, we are constantly finding new and better ways to serve our customers. It is important to us to provide services that aren’t just okay or nice, but truly remarkable - where people can’t help but comment on how well they were taken care of. 6. Do you think the identity design has anything to do with the popularity/success of the business, and if so, why? I do. We have gone through several changes with our identity design, all to find the right fit that matches our brand statement and goals. I think our current identity resonates with customers because of it’s fun and playful nature.
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Second Interview: 1. Name, Location, and professional title or occupationNate Panetti
Milwaukee, Wisconsin Designer / Animator 2. What local business/businesses have you done design work for? Belair, Blue bat, Smoke Shack, Onesto, Cafe Centraal, Cafe Benelux, Cafe Hollander, War Memorial, and others. 3. What was the inspiration for the design(s)? It all depends on the client and objective. For and example I’ll talk about Belair. When we are designing for them, we try to follow a certain order for everything we do. We use the same color scheme, lightly toned photography, and minimal social formats. The inspiration for Belair comes from the rebrand we did recently to help the brand appear fresh and tasteful while also hinting at retro hispanic design. 4. How do you think this design fits into the community? To me, the best designs of Milwaukee are the modern takes on brands to make them look retro. By using retro assets for Belair, we are able to make design that looks appealing to the mid 20s demographic. 5. How does this design set itself apart from other local businesses? While there are many mexican restaurants in Milwaukee, many of them have design that is unpleasant and not reflective of their quality of food. Belair is a very well established restaurant that brings a fun and fresh attitude to all customers. The design helps reflect their atmosphere and overall experience, in order to bring locals in more frequently. 6. Do you think Identity design has anything to do with the popularity/success of the business, and why? I think Identity design is extremely important for the success of any business, and in this cause it was a huge cause for the popularity. Belair already had a fun branding and quite a few loyal customers, so we already had a good starting point. By forming this identity into something more refined and classy, the brand is now reflective of the products being served. First Interview: 1. Name, Location, and professional title or occupation
Hailey Madej, Dead Bird Brewing Co., Brewer’s Hill, Milwaukee, Art Director/Muralist 2. What local business/businesses have you done design work for? Dead Bird Brewing Co. 3. What was the inspiration for the design(s)? Mural: For the Dead Bird Brewing Co. Taproom Mural, I drew inspiration from the Milwaukee area, and the many beers produced by Dead Bird Brewing (Wine Thief, Devil Monkey, Muscleman, etc.). The color palette was inspired by the Milwaukee flag colors (blue, yellow and gold) and Dead Bird red. DBBCo. Glassware: I designed a belgium glass inspired by the mural I am painting in the taproom. 4. How do you think this design fits into the community? The designs are inspired by the community and Milwaukee, local flavor and local craft beer. The company is very committed to local ingredients, partners, artists etc. and also committed to sustainability. I am also proud to add that Dead Bird Brewing is being nominated for the 2020 Mayor’s Design Awards, specifically for neighborhood impact. (see more here: https://city.milwaukee.gov/MayorsDesignAwards?fbclid=IwAR0VBaCPuTehjrntmTU4at4VJ_gPRtTReWf2m4qtPN1IK3-C3VnqAY9T9VA#.XYQUmCVOnDs) 5. How does this design set itself apart from other local businesses? DBBCo. Has many characters/icons associated with each beer which gives me a lot to work with for the mural and other designs. All of the beers are certified vegan, and we even have gluten free options. I think DBBCo. Aims to be a more inclusive brewing co. compared to others in the area. 6. Do you think identity design has anything to do with the popularity/success of the business, and why? Absolutely. I think that our online presence affects the business greatly, and the peculiar Name/Logo draws people in. We also advertise a lot to the Vegan community in Milwaukee, who get excited about all of our vegan food and beer! |
AuthorFourth year graphic design student at Milwaukee Institute of Art and Design Archives
November 2019
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