Research

Article Research:

OnMilwaukee: The articles found on this website seem like their trying to cater to the millennial readers, but the graphic design of the page disagrees. The articles are about brunch locations, beer gardens, outdoor drinking guides, CBD in the world of food and beverage and more. They also have a schedule of events happening around the area. I think OnMilwaukee has potential to be a platform for millennial readers but their not fully committed yet. 

The Journal Sentinel is a very factual, meat and potatoes, type publication. Their articles are about stats of sports, weather updates, stock trading advice and other national news. 

Shepherd Express seems like it's geared more towards millennials. The top bar that displays different topics includes LGBTQ, Hemp, Sports and Advice amongst others. Already the site feels interesting, current, and worth exploring.

Urban Milwaukee, no comment. I clicked in, and I clicked out. Doesn't catch my eye, the articles seem lame, and the overall design of the website feels lazy. 

Milwaukee Magazine on the other hand feels very developed. The article images paired with the title is very eye catching and gives you a "feel" for the piece. This acts similarly to the cover of a book. The images are nice photographs and don't look cheesy. The layout of the articles are also very clean and provide me joy as I scroll. The site and articles feel clean and nicely curated. 

Marquette Wire is a University website. The layout is dull, the images are small, and the headlines are dry. The articles aren't written any better than the layout was designed.

​Media Milwaukee seems like an informational website. The articles are easy to read and the headlines are catchy. 

Vogue is a publication that focuses on fashion, art, and beauty. Vogue is known for their edgy images paired with in depth interpretations of each piece. The website is minimal, modern, and clean. The articles are easy to read.

Upon exploring articles on various websites I've come to the conclusion that I prefer clean to cluttered. This goes for the images used on the sites as well as the articles themselves. The "clean" articles were organized, easy to read, and concise. The information being provided was the meat of the article and had very little "fluff". The cluttered articles didn't display their information in a way that was easy to digest. These articles also had distracting details and unnecessary images. 
Reflecting on this information, I hope to write an article that's enticing and to the point. 

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