My way of approaching the homework was to first read the Lovely LUNA makes local, Latinx art more accessible article, then the OnlineWriting pdf from Molly Snyder. Molly's points and tips are shown and implemented in the article, and I never noticed the use of writing in an active voice until reading the examples. Definitely had a "oh yeah, duh" moment when rereading and seeing the direct and sweet language talking about LUNA. As. someone with a short attention span I appreciated the note about keeping it direct and to the point.
The article about Luna followed these tips very well. There were multiple quotes from the people involved with the organization yet none of them dictated the story being told, they were all supplementary to the author's voice. I think that was a feat in itself because most of the article was actually quotes. It was short and very informative, hopefully what Molly dreamed of for this collaboration between OnMilwaukee and MIAD.
While browsing OnMilwaukee the first thing that stuck out to me was the trend of article topics. The vast majority of articles were a guide of some kind; so much so that if you searched "Guide" I'm confident 90% of the articles would show up. These topics usually center around social events and community gatherings. They vary from food guides, to beer gardens, to whats new/leaving streaming services for the next month.
OnMilwaukee is a very social oriented site. Most other articles contain features for Milwaukee creatives, business owners, and well loved hotspots. An example of this is updated COVID-19 regulations to the loved Oriental Theater, and Summerfest updates.
The article I read for class was titled "Don't you forget about me: The Highbury Pub". This text contained a brief overview of the 17 year history this pub has. Part of the history was how the COVID-19 lockdown affected business, and how the owner Katz kept his bartenders employed. I could tell this article was written with care.
One of the first things I noticed about Urban Milwaukee vs OnMilwaukee was their very drastic tonal difference. Urban Milwaukee is a much more serious and political orientated news site. There are numerous Op-Eds that always find a way to relate to life in Milwaukee, or at the very least Wisconsin.
The article I read was "Kenosha unrest used to push new Rioting Laws". This article contained multiple interviews with Wisconsin state representatives both for and against the proposed laws for rioting. Again, very drastic difference from OnMilwaukee.
Milwaukee Magazine was very similar to OnMilwaukee in terms of its subject matter, with just a sprinkle of more serious topics. I noticed most the article topics included dining. guides, new events/changes to social spaces, and the occasional article about Tom Barett.