While browsing OnMilwaukee the first thing that stuck out to me was the trend of article topics. The vast majority of articles were a guide of some kind; so much so that if you searched "Guide" I'm confident 90% of the articles would show up. These topics usually center around social events and community gatherings. They vary from food guides, to beer gardens, to whats new/leaving streaming services for the next month.
OnMilwaukee is a very social oriented site. Most other articles contain features for Milwaukee creatives, business owners, and well loved hotspots. An example of this is updated COVID-19 regulations to the loved Oriental Theater, and Summerfest updates.
The article I read for class was titled "Don't you forget about me: The Highbury Pub". This text contained a brief overview of the 17 year history this pub has. Part of the history was how the COVID-19 lockdown affected business, and how the owner Katz kept his bartenders employed. I could tell this article was written with care.
One of the first things I noticed about Urban Milwaukee vs OnMilwaukee was their very drastic tonal difference. Urban Milwaukee is a much more serious and political orientated news site. There are numerous Op-Eds that always find a way to relate to life in Milwaukee, or at the very least Wisconsin.
The article I read was "Kenosha unrest used to push new Rioting Laws". This article contained multiple interviews with Wisconsin state representatives both for and against the proposed laws for rioting. Again, very drastic difference from OnMilwaukee.
Milwaukee Magazine was very similar to OnMilwaukee in terms of its subject matter, with just a sprinkle of more serious topics. I noticed most the article topics included dining. guides, new events/changes to social spaces, and the occasional article about Tom Barett.