The New York Times did an article called "36 Hours in Milwaukee." The general consensus on Milwaukee is that it is a "small town in big city clothing, where bobble heads, ice-cream cocktails, and Frank Lloyd Wright are on your weekend itinerary."
The small town in big city clothing remark definitely fits with the amount of small local business that make Milwaukee unique. Which is what I would like to write about for my research article, focusing on the identity design done for them. People love to support local businesses here! After all, it’s the responsible, community-driven thing to do that improves not only the city we live in but the lives of the people who live in it too. Some of the favorites that I found on https://localfirstmilwaukee.com/ include places like Beans & Barley, Colectivo, Lakefront Brewery, and Outpost Natural Foods.