For this posts, I analyzed several different Milwaukee-based news websites, and one national news website (The A.V. Club). Here are some of my findings down below:
The first website I looked at was On Milwaukee. The article I looked at was about Colectivo workers unionizing. On Milwaukee has a mix of articles about local politics and local businesses. Some of the articles about local businesses showcase different food, restaurants, bars, breweries, etc… One thing that makes On Milwaukee unique is that it has an infinite scroll, unlike the other websites I looked at. The website also provides unique guides as well. There are also advertisements on On Milwaukee via Lift Digital Solutions.
Shepherd Express seems to be a lot more categorically organized than the other websites I view. The article I looked at was about the Gas Light building located on Wisconsin Avenue. They also feature a “best of” section. The food and drink section features a take-out guide, new restaurants, and even a video series called “Carrie-Out”. The music section features listings, featured music, and local music. Even though weed isn’t legal yet in Wisconsin, there’s a cannabis section, featuring information on the Wisconsin Cannabis Expo, cannabis connection, and where to find CBD products in Milwaukee. The culture section has a holiday gift guide, fall arts guide, and an arts and entertainment guide. The film section has film reviews, an “I Hate Hollywood” section, and different clips from movies. The lifestyle section has advice on home and consumer finance, home and garden, as well as showcasing local artists. There’s also a sports section, featuring information about Wisconsin-based sports teams such as the Packers, Bucks, and Brewers. Shepherd Express also offers information on local events such as the Old Fashioned Fest, the LGBTQ Progess awards, and other events hosted by Shepherd Express. What makes this website different from other Milwaukee-based news websites is the fact there’s a puzzle section. The puzzles include crossword, word find, and sudoku. Shepherd Express also hosts podcasts such as Laughing Liberally Milwaukee, Streaming Sheep, and Cream City Stories. There’s also a merchandise store, which features gift cards to restaurants, bars, stores, and various other entertainment. Shepherd Express has a membership level in which patrons can pay to support the publication, as well as people being able to submit an event to the website.
Urban Milwaukee tends to have more of a focus on local politics. An example of this was the article I read about the Milwaukee County Supervisor Ryan Clancy pushing the Vaccine Mandate for all Milwaukee County employees. There’s a membership program for this website, which you can do either monthly or annually. There’s also the option to do a gift membership. Alongside local politics, Urban Milwaukee also covers statewide and national politics. Two of the most popular topics on this website are Coronavirus and Foxconn. Urban Milwaukee has a real-estate collection, with listings for apartments, houses, and condos. They also cover topics such as local food, drinks, arts, and entertainment. Under the Arts and Entertainment sections, there’s subcategories featuring visual artists, theatre, and local events that are going on. Urban Milwaukee also hosts giveaways and events.
Milwaukee Magazine has more of a focus on local businesses. One of the articles I read was about a new restaurant opening up in Shorewood based around the theme of the 1960s. Just like Urban Milwaukee, Milwaukee Magazine also has a real-estate service. Their real-estate service is operated via Compass. Milwaukee Magazine currently has a guide for summer events on their website. Similar to Shepherd Express, there are categories to the website, however there aren't as many. The food and drink section features a dine-out guide, local beer and booze, and reviews of local restaurants. The culture section has information on local performing arts, music, and other entertainment. The style section features local shopping options, local fashion trends, as well as advice for planning weddings. The city life section features local news and politics, things to do around Milwaukee, and local sports. Milwaukee Magazine also features a “Best of Milwaukee” section, featuring local guides, a “best of” issue, and a top docs section. There’s a calendar on the website for local events going on, and people have the ability to advertise on the website. Milwaukee Magazine also has a print version that you can buy.
Milwaukee Record is very unique from the other websites, in that it covers news stories in a more sarcastic tone. The news article I read was about X-Ray Arcade requiring proof of vaccination or a negative COVID test, which began on September 2nd. This article was a lot more tame in comparison to the more opinionated articles. Milwaukee Record does have different categories of news such as music, city life, and food and drink, but there aren’t any subcategories like some of the other websites mentioned above. Like Shepard Express, there is a podcast section. One of the most popular podcasts is My First Band, a podcast about music. Milwaukee Record also has a merchandise section, but instead of gift cards for local restaurants and stores like Shepherd Express, Milwaukee Record sells their own t-shirts on their website.
The A.V. Club
The A.V. Club is a national news website featuring news articles about pop culture subjects. One of the articles I looked at was about why movie trailers use slowed-down versions of pop songs in their trailers. The A.V. Club also has different categories, with subcategories listed below them. The film category has movie reviews, a section about how romance met comedy, and a film knowledge section called Popcorn Champs. The TV section has a TV club, a section about what’s on TV tonight, and Club 10, which is a club about TV features. The music section has music reviews, reactions to different types of music, a music knowledge section called Permanent Records. The games section has a subcategory called “What are you Playing this Weekend?”, game reviews, and To the Bitter End, a section about game knowledge. The aux section features articles on different books, comics, and podcasts. The A.V. Club also has miscellaneous news articles. This website also has a shop with merchandise. The A.V. Club is also part of a conglomerate of other websites, including Deadspin, Gizmodo, and Jalopnik.
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