One of the first points Molly Snyder makes when giving advice about digital journalism is that text is so accessible nowadays, yet hardly anybody wants to read anymore. People want to go straight to the point and not waste any time. This is why she advises that when writing for the purpose of posting online, you make your article short and to-the-point. This is why I chose to look at the article Positronic Tattoo Combines Art, Community, and Quality Work on OnMilwaukee. There are two articles about tattooing written by MIAD students in 2019, but I chose to review this one because it seemed more direct than the other one. The paragraphs were shorter, like Snyder recommended, and the text was also separated by photos making it easier to digest.
Snyder also recommends using hyperlinks in your article. Saying this connects readers to other articles that may be similar to the one you're currently reading. In this OnMilwaukee article, they use hyperlinks very scarcely. There is one at the beginning linking you to the shops website. I wonder if the author could have included a couple more. Maybe bringing us to the artists' individual websites and not just the shop's. One of the artists, Lennox, doesn't have a portfolio tab on Positronic's website. It would be nice to see what their work looks like even if they don't work there anymore.
Other than that the author did a good job of providing important background information at the top of the article like Snyder suggests. The author's opinions and less important information would be found near the end of the article.